Privacy Policy

Last updated: 25 April 2026

1. Who we are

South London Property Buyers is a trading name of HFMZ Property Holdings Ltd, a company registered in England and Wales under company number 16843121.

For the purposes of UK data protection law, HFMZ Property Holdings Ltd is the data controller responsible for the personal information described in this Privacy Policy.

Our contact details are:

Email: info@southlondonpropertybuyers.co.uk
Telephone: 0203 468 6881
**Registered office:**Peel House, 34-44 London Road Morden, SM4 5BT\

This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you visit our website, contact us, request a property valuation or cash offer, or use our services.

2. Personal information we collect

We may collect and process the following categories of personal information.

Information you provide to us

This may include:

• Your full name
• Email address
• Telephone number
• Property address
• Property type, condition, occupancy and ownership details
• Information about mortgages, secured lending or restrictions affecting the property
• Your preferred sale timescale
• Information included in messages, telephone calls, emails or enquiry forms
• Identification documents and proof of address where required
• Information required for anti money laundering, fraud prevention and legal checks
• Details about other owners, occupiers, tenants, executors, beneficiaries or representatives connected with the property
• Solicitor or conveyancer contact details
• Bank details where required to complete a transaction

Please only provide personal information about another person where you are authorised to do so and have informed that person about how their information may be used.

Information collected automatically

When you visit our website, we may automatically collect technical and usage information, including:

• Internet Protocol address
• Browser type and version
• Device type and operating system
• Time zone and approximate location
• Pages viewed and links selected
• Date, time and duration of visits
• Referring website or advertising source
• Website interaction and performance information
• Cookie identifiers and similar technology data

3. How we collect your information

We may collect personal information:

• Directly from you through our website, telephone, email, messaging services or other communications
• From joint owners, family members, representatives, executors, solicitors or agents
• From publicly available sources, including HM Land Registry, Companies House and property listing websites
• From property investors, introducers, professional advisers and business partners
• From identity verification, anti money laundering and fraud prevention service providers
• Through cookies, analytics services and similar website technologies

Where we obtain personal information from another source, we will handle it in accordance with applicable data protection law.

4. How and why we use your personal information

We may use your personal information for the following purposes.

Responding to enquiries and preparing an offer

We use your contact and property information to:

• Respond to your enquiry
• Assess whether the property meets our purchasing criteria
• Prepare an indicative valuation or cash offer
• Contact you to discuss the property and your proposed sale
• Arrange a property inspection, survey or valuation

Our lawful basis is taking steps at your request before entering into a contract and, where appropriate, our legitimate interests in operating a property purchasing business and responding to potential customers.

Purchasing or arranging the purchase of a property

Where you decide to proceed, we may use your information to:

• Negotiate and document the proposed purchase
• Verify property ownership and title
• Communicate with solicitors, conveyancers, surveyors and other professional advisers
• Complete legal, financial and property due diligence
• Arrange exchange of contracts and completion
• Maintain records of the transaction

Our lawful basis is taking steps before entering into a contract, performing a contract with you, complying with legal obligations and pursuing our legitimate business interests.

Introducing your property to potential purchasers

We may introduce suitable properties to selected investors, partner purchasers, property companies or other potential buyers.

Where this happens, we may share relevant property details and, where necessary, your contact information so that an offer or proposed purchase can be considered.

Our lawful basis will depend on the circumstances and may include taking steps at your request before entering into a contract, your consent, or our legitimate interests in helping facilitate a proposed property sale.

We will not share your information indiscriminately. We will only share information that is reasonably necessary for the proposed introduction and will take reasonable steps to work with appropriate recipients.

Where consent is required, we will ask for it separately. You may withdraw your consent at any time.

Identity verification, anti money laundering and fraud prevention

We may process identification documents, ownership information and other relevant information to:

• Verify your identity
• Confirm property ownership
• Conduct anti money laundering checks
• Prevent or detect fraud and other unlawful activity
• Meet legal, regulatory and professional requirements

Our lawful basis is compliance with legal obligations and our legitimate interests in protecting our company, customers and business partners against fraud and unlawful activity.

Managing our business

We may use personal information to:

• Maintain business and transaction records
• Manage complaints and disputes
• Obtain legal, accounting or professional advice
• Protect and enforce our contractual or legal rights
• Improve our services, systems and internal processes
• Monitor service quality
• Maintain the security of our website and systems

Our lawful basis is compliance with legal obligations and our legitimate interests in operating and protecting our business.

Website analytics and improvement

We may use technical and usage information to understand how visitors use our website, measure website performance, identify technical problems and improve our services.

Where non-essential cookies or similar technologies are used, we will request consent through our cookie settings tool.

Marketing

We may send information about our services where you have consented to receive it or where another lawful basis permits us to do so.

You can withdraw your consent or object to direct marketing at any time by:

• Using the unsubscribe option in a marketing message
• Emailing info@southlondonpropertybuyers.co.uk
• Calling 0203 468 6881

We will not sell your contact information to unrelated businesses for their independent marketing.

5. Our legitimate interests

Where we rely on legitimate interests, those interests may include:

• Responding to property enquiries
• Operating and developing our property purchasing business
• Assessing properties and preparing offers
• Introducing suitable properties to potential purchasers
• Improving our website and customer service
• Preventing fraud and protecting our business
• Managing legal claims and disputes
• Maintaining appropriate business records

We consider whether our interests are necessary and proportionate and whether your rights and interests override them.

You may object to processing based on legitimate interests by contacting us.

6. Who we may share your information with

We may share personal information with:

• Potential property purchasers and selected investors
• Partner property companies
• Solicitors and conveyancers
• Surveyors, valuers and property professionals
• Mortgage brokers, lenders or financial professionals where you have requested or authorised an introduction
• Identity verification, anti money laundering and fraud prevention providers
• Website hosting, email, customer relationship management and IT service providers
• Analytics and advertising service providers, subject to your cookie choices
• Accountants, insurers and professional advisers
• HM Land Registry, Companies House, law enforcement authorities, regulators, courts and government bodies where required
• A purchaser, investor or adviser involved in a sale, merger, restructuring or transfer of our business

Some recipients may act as our data processors, while others may act as separate data controllers responsible for their own use of your information.

Where appropriate, you should review the privacy policy of any separate organisation that receives your information.

7. International transfers

Some of our technology, hosting, email, analytics or other service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal safeguard is in place. This may include:

• A UK adequacy regulation
• The UK International Data Transfer Agreement
• The UK Addendum to approved standard contractual clauses
• Another legally permitted transfer mechanism

You may contact us for further information about safeguards used for international transfers.

8. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including legal, regulatory, accounting, fraud prevention and dispute resolution requirements.

Our usual retention periods are:

• Unsuccessful or inactive property enquiries: normally up to 24 months after the last meaningful contact
• Completed or proposed property transactions: normally up to seven years after completion or termination of the proposed transaction
• Anti money laundering and identity verification records: for the period required by applicable law
• Marketing records: until you unsubscribe or object, after which we may retain limited suppression information to ensure that your preference is respected
• Website analytics information: according to the retention period configured for the relevant analytics or cookie service
• Complaints and legal disputes: for as long as reasonably necessary to resolve and document the matter

We may retain information for longer where required by law, where a complaint or legal claim is reasonably anticipated, or where it is necessary to establish, exercise or defend legal rights.

9. Cookies and similar technologies

Our website may use cookies and similar technologies to:

• Make the website function correctly
• Remember preferences
• Maintain security
• Measure traffic and website performance
• Understand how visitors use the website
• Support advertising or marketing activities

Strictly necessary cookies may operate without consent where permitted by law.

We will request consent before placing non-essential analytics, advertising or similar cookies where consent is required.

You can accept, reject or manage non-essential cookies through our cookie banner or cookie settings tool. You can also control cookies through your browser settings.

Further information should be provided in our separate Cookie Policy or cookie settings tool.

10. Information security

We use appropriate organisational and technical measures designed to protect personal information against:

• Unauthorised access
• Accidental loss
• Unlawful use or disclosure
• Alteration
• Destruction

These measures may include access controls, password protection, secure systems, staff procedures, data minimisation and appropriate contractual protections with service providers.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Your data protection rights

Depending on the circumstances, you may have the right to:

• Be informed about how your personal information is used
• Request access to your personal information
• Ask us to correct inaccurate or incomplete information
• Ask us to erase personal information
• Ask us to restrict how personal information is used
• Object to processing based on legitimate interests
• Object to direct marketing at any time
• Request the transfer of certain information in a portable format
• Withdraw consent where processing is based on consent
• Challenge certain decisions made solely by automated means
• Lodge a complaint with the Information Commissioner’s Office

These rights are not absolute and may be subject to legal conditions or exemptions.

We will not normally charge a fee for responding to a valid data rights request. We may ask for information necessary to confirm your identity before responding.

To exercise your rights, email:

info@southlondonpropertybuyers.co.uk

12. Automated decision-making

We do not currently make decisions that produce legal or similarly significant effects based solely on automated processing.

Property valuations and offers may use market data, valuation tools or internal assessment criteria, but relevant decisions are subject to human review.

13. Children’s information

Our services are not directed at children, and we do not knowingly seek to collect personal information from anyone under the age of 18.

Where information relating to a child is relevant to a property transaction, it should be provided only by a person authorised to act on the child’s behalf.

14. Links to other websites

Our website may contain links to websites operated by other organisations.

We are not responsible for the content, security or privacy practices of external websites. You should review the privacy policy of each external website before submitting personal information.

15. Legal disclosures

We may disclose personal information where reasonably necessary to:

• Comply with a legal or regulatory obligation
• Respond to a lawful request from a court, regulator or public authority
• Prevent or investigate fraud, money laundering or other unlawful activity
• Protect the rights, property or safety of our business or another person
• Establish, exercise or defend legal claims

16. Complaints

Please contact us first if you have concerns about how we use your personal information. We will investigate and respond to your complaint.

You also have the right to complain to the UK Information Commissioner’s Office.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, legal requirements or business practices.

The updated version will be published on this page with a revised “Last updated” date.

Where a change materially affects how we use personal information, we may take additional reasonable steps to notify affected individuals.

18. Contact us

For questions, complaints or requests relating to this Privacy Policy or your personal information, contact:

HFMZ Property Holdings Ltd
Trading as South London Property Buyers

Email: info@southlondonpropertybuyers.co.uk
Telephone: 0203 468 6881
Address: Peel House, 34-44 London Road Morden, SM4 5BT